A company description should be included as a part of the mission and vision statement. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. The mission and vision statement sets the foundation upon which to launch your business. Though creating such a statement may seem like fluff, it is an important exercise. Writing a business plan begins by defining your business’s mission and vision statement. EBSCO articles ( E) are available only to NAR members and require the member's nar.realtor login. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. NAR Library & Archives has already done the research for you. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore. Writing a business plan is imperative to getting your business of the ground. Source: Write Your Business Plan: United States Small Business Association
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